Jeff brings over 20 years of experience in sports and entertainment partnerships and has seen all sides - the league, the team, and the agency.
Before joining TSC, Jeff spent the past ten years developing and activating partnerships in NASCAR for championship teams Richard Childress Racing and Roush Fenway Racing. He has worked with some of the greatest brands in the world on their NASCAR platforms, including Budweiser, Shell, and Chevrolet.
Prior to NASCAR, Patterson was an Account Manager at Retail Sports Marketing and helped initiate wholesale/retail projects, sponsorship activation, and retail merchandising for a variety of companies, including NAPA Auto Parts, Stanley Tools, Mac Tools, and NAPA Filters.
He started his sports career in hockey driving attendance, entertaining fans, and developed sponsors platforms for teams in South Carolina and Atlantic City (ECHL), Bridgeport and Charlotte (AHL), and the New York Rangers (NHL).
Jeff has a BS in Business Administration from the College of Charleston. He resides in Huntersville, NC, with his wife and two children.