The Surge Connection

The Surge Connection is a marketing agency leveraging our collective 50+ years in the sports and entertainment industry to help grow your business. We have sat in your chair as we have experience on all sides of the sponsorship landscape (i.e., Agency, League, Team & Sponsor).

We are nimble, creative, strategic, and able to pivot and adjust when needed.

We are a new agency, BUT we are not new to the industry!

SURGE

/noun/

a sudden powerful forward or upward movement, especially by a crowd.

 

CONNECTION

/noun/

a relationship in which a person, thing or idea is linked or associated with something else

Services

Although we have experience in working in many different areas, our TRUE strengths lie in:

Sponsor Consulting and Strategy
Sponsor Consulting and Strategy

We ensure you get what you need in your sports and entertainment sponsorship agreements.

Sponsor Activation Planning
Sponsor Activation Planning

We serve as a resource in bringing your sponsorship to life to engage with your target audience.

B2B Connections
B2B Connections

We work with like-minded companies to create measurable business connections.

Sponsor Evaluation
Sponsor Evaluation

We provide an independent evaluation of your sponsorship portfolio.

Sales Strategy and Support
Sales Strategy & Support

We work alongside your team to develop and implement the appropriate sales strategy for your team.

Branding
Branding

We assist you in developing and growing your brand through sports and entertainment while utilizing sponsorships, social media, PR, etc.

Contract Negotiations
Contract Negotiations

We handle, from start to finish, all of your sponsorship contracts and guaranteeing you get what you agreed to and what you need.

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The team at The Surge Connection is knowledgeable in their field and willing to go the extra mile to help their clients achieve their business goals. Through our experience in working them, we have found them to be able to combine creative thinking with strategic insight – which creates a winning combination.
Jim Sinai - SVP of Marketing, Procore Technologies
Jim Sinai
SVP of Marketing, Procore Technologies
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I have worked with the team at The Surge Connection on a number of promotions within NASCAR, Sailing and Golf. It quickly becomes apparent that The Surge Connection are true specialists in sports. The level of attention to detail is always far higher than anticipated with creative ideas that we would never come up with. The team puts in the work to understand who I am aiming my message at and strategizes the best ways to engage them.

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Richard Kirwan
Business Manager, Orion Group