Who We Are

The Surge Connection is a marketing agency leveraging a collective 50+ years in the sports & entertainment industry to help your business.

We have sat in your seat. We have navigated all sides of the sponsorship landscape (i.e., Agency, League, Team & Sponsor).

SURGE

/noun/

a sudden powerful forward or upward movement, especially by a crowd.

CONNECTION

/noun/

a relationship in which a person, thing or idea is linked or associated with something else

What We Stand For

The guiding principles beyond what we do at The Surge Connection

The Surge Connection brings an honest and trustworthy approach to each of our business relationships.
We believe in a hands-on approach, combined with full transparency, to help us deliver results against your goals.
Our experience shows that locking arms and serving as an extension of your team delivers the greatest results.

Our Process

Our established relationships combined with our customer-specific discovery and consultative process will grow your business and enable your company to achieve:

Measurable Growth
Strategic Planning
Asset Maximization
Exposure/Awareness Increase
New Business Revenue Opportunities

Where We've Negotiated

Through our collective years of experience, we have negotiated in the following arenas:

Our Promise

By working with The Surge Connection, our promise is to:

Bring a unique point of view from having worked on all sides of the sponsorship equation: Team, League, Brand, Agency
Offer executive-level experience, from the highest level, to each of our clients and their projects
Connect our clients to the right partners by taking the time to understand and listen to your business needs and objectives
Create long-lasting partnerships instead of short-term sponsorships
Powering the ride from ideation through execution

The team at The Surge Connection is knowledgeable in their field and willing to go the extra mile to help their clients achieve their business goals. Through our experience in working them, we have found them to be able to combine creative thinking with strategic insight – which creates a winning combination.

Jim Sinai

SVP of Marketing, Procore Technologies