Director, Business Development – Walt Disney Corporate Alliances
Jeff Elliott is Director, Global Business Development for Corporate Alliances at the Walt Disney Company. Based in Orlando, the Corporate Alliance organization is responsible for identifying, developing, and securing strategic marketing and operating alliance relationships with select third-party brands that are integrated across the various segments of the Disney enterprise.
Prior to his role at Disney, Mr. Elliott was Vice President and Chief Operating Officer of Breaking Limits, LLC, a sports marketing agency in Huntersville, NC. In this role, Mr. Elliott oversaw all of the company personnel and client portfolio. He was also responsible for the strategic vision of the firm and translating that into long-term business value and incremental revenue generating opportunities.
Previously, he was Senior Vice President at Bank of America in Charlotte and the General Manager for Bank of America Racing, the company’s motor sports sponsorship platform. As part of the bank’s Global Sponsorship Marketing department, Mr. Elliott directed the overall strategy and activation development for its motorsports sponsorships and entitlements. This included leveraging programs and brand campaigns around the Official Bank of NASCAR, the Bank of America 500 Sprint Cup Series race at Charlotte Motor Speedway as well as sponsorships with several drivers/teams and race tracks throughout the country. He also served as the West Coast sponsorship director for the bank, building and maintaining relationships with several MLB, NFL, NBA, and college sports teams and leading all local market sponsorship strategy and activation.
Earlier in his career, Mr. Elliott served as a Director at IMG, a sports marketing agency located in Charlotte. In that capacity, he managed several accounts and respective team members and developed sports and sponsorship marketing programs for clients such as Coca-Cola, Food Lion, and Outback Steakhouse in addition to serving in a business development role for several NASCAR drivers.