Jeremy Lange
Partner, Founder
Jeremy brings 25 years of experience in advertising, marketing, and sales on the agency, brand, and property sides of the sports and entertainment business.
Most recently, he served as President for Leavine Family Racing (LFR) in the NASCAR Cup Series, where he oversaw all race team operations. His responsibilities included strategic planning, new revenue opportunities, sales strategy development, B2B efforts, partnership planning and renewals, team budgeting, competition, business affairs, and contract negotiation.
Before joining LFR, Jeremy was with Best Buy as a National Account Manager in their business sales division, Best Buy for Business. His responsibilities included the development of the strategic sales and marketing approach for 250+ account managers to execute that delivered increased revenue within the Automotive, Communications, and Motorsports business verticals.
Prior to Best Buy, Jeremy was an Account Director at GMR Marketing, where he oversaw the motorsports strategic and activation plans for accounts including Best Buy and Jim Beam and the strategic planning for HBO’s college marketing platform.
Before GMR, Jeremy worked for Retail Sports Marketing, where he managed program development and execution of retail marketing programs for accounts including Miller Brewing Co., Top-Flite, and Kroger’s partnership with the 50th Running of the DAYTONA 500.
Jeremy started his career at MediaCom, a division of Grey Advertising in New York City. He was responsible for managing, developing, and presenting strategic media/marketing plans for Diageo and LVMH (Tanqueray, Johnnie Walker, J&B, Ruffino and Moet & Chandon).
Jeremy has a BA in history and government from Muhlenberg College and received his MBA from the W. P. Carey School of Business at Arizona State University. He and his wife, Andrea, have two kids, their daughter Lincoln and their son Graham. They enjoy traveling and vacationing at the beach as a family.
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